Privacy Policy

The protection of your personal data is important to us!

Please take a moment to read this Privacy Policy and find out how the company with the distinctive title DIMINIKO, tel. 2103226314, email address (hereinafter the "Company" or "we" or "us"), acting as Processor, collects, stores, uses and generally processes your personal data when you visit, register or use the Company's websites (hereinafter the "Websites") and its mobile applications (hereinafter the "Apps") as well as when you transact with its physical store.

This Privacy Policy also describes how we use, share and protect your personal data, the choices you have regarding your personal data, and how you can contact us. For questions regarding this Privacy Policy, but also any issue related to the processing of your Data and the exercise of your rights, you can contact the email address

A few words about the Company's Websites is the website of the Company, where the online store for the exhibition and sale of the Company's products is located.

What is personal data?

The term "personal data" refers to information of natural persons, such as name, postal address, e-mail address, contact telephone number, etc., which identify or can identify you, hereinafter "Personal Data or Data".

What is Personal Data Processing?

Any act or series of acts carried out with or without the use of automated means, on personal data or sets of personal data, such as collection, registration, organization, structuring, storage, adaptation or alteration, retrieval , information retrieval, use, disclosure by transmission, dissemination or any other form of disposal, association or combination, restriction, deletion or destruction.

It is mandatory to provide your Data

Providing the Data to the Company may be necessary to achieve the purposes specified in this Privacy Policy or may be optional.

The mandatory or optional nature of the provision of Data is indicated by an asterisk (*) next to mandatory personal data.

If you refuse to provide the information marked as mandatory on the Websites, it will be impossible to achieve the main purpose of collecting the specific Data, and it may, for example, make it impossible for the Company to fulfill the sales contract or provide the other services available on the Websites.

The provision of additional Data to the Company, beyond those marked as mandatory, is optional and does not have consequences regarding the main purposes of data collection, but its provision serves to optimize the quality of the services provided.

What Data we collect about you

We take care to collect only your absolutely necessary Data, which is appropriate and clear for the intended purpose. This Data includes the following:

Data when creating a user account on the Websites or Apps

- Mandatory: e-mail address*, login password*

- Optional: first name, last name, surname, date of birth, postal address, telephone number.

Data from your transactions with us, either through our physical stores or through our online store

- For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, products added to or removed from your basket, wish list ), coupon redemptions, websites you visit and how and when you contact us.

Interests and shopping preferences, which help us recommend specific products and services that interest you

- For example, which products you show us a preference in order to receive a personalized offer from us

We will only request and use the Data we have collected to recommend you products or services of interest and to further improve your shopping experience with us. Of course, it is always your choice whether to share such information with us.

Traffic data of our website or other websites that you have visited before us

Information collected from the use of cookies in your browser. Learn more about how cookies are used here.

Copies of documents you provide to prove your age or identity where required by law (such as a copy of a police or student ID).

- For example these copies may include details of your full name, address, date of birth and your face image (photograph). If you provide a passport, the data will also include your place of birth, gender and nationality.

We comply with the law and do not allow children to register on our Sites and Apps when they are under 16 years of age. We will seek parental consent for children participating in Company experiences and events.

How we use your Data

We want to give you the best possible shopping experience. To achieve this it is necessary to obtain a complete picture of you by combining the Data we have collected. We then use your Data to provide you with offers for products and services that are likely to be of interest to you.

The legislation for the protection of personal data allows us to do the above in the context of our legitimate interest and the need to understand our customers in order to provide them with a high level of service.

Of course, if you ever want to change how we use your Data, you will find details in sections 14 & 15 'What your rights are' and 'How you can exercise your rights' below.

Remember, if you choose not to share Data with us or decline certain communication rights, we may not be able to provide some services you have requested. For example, if you have asked us to notify you when a product is available again, we cannot serve you if you have withdrawn your general consent to receive updates from us.

Finally, we inform you that the processing of your Data is carried out either by the specially authorized personnel of the Company, or through IT systems and electronic devices by the Company and exceptionally by third parties, who, having contractually committed to the observance of confidentiality and the protection of With your data they carry out tasks necessary to achieve the purposes strictly related to the use of our Websites, its services and the sale of products through our Websites.

For what purpose do we process your Data?

We collect your Data for the purposes of the products and/or services provided by our Company and in particular for:

a) managing the sale of our products/or services, e.g. communicating and informing you about the availability of products and the progress of your order, the execution of your order, the shipment of the products, the management of your debts to the COMPANY, making returns and providing guarantees.

b) compliance with the obligations imposed by the current legislation, e.g. tax legislation, e-commerce directive,

c) checking, improving and adapting to your preferences and choices regarding our products and/or services,

d) sending, by electronic or traditional means, administrative, technological, organizational and/or commercial information about the Company's products and/or services.

e) the satisfaction survey of our customers, the promotion of our products and/or services, the sending of newsletters about our products and/or services.

f) the evaluation of applications and CVs for the purpose of recruitment to our Company.

What is the legal basis for processing your Data by the Company?

Data protection law sets out various reasons why a company may collect and process your personal data, including: the terms of our contractual relationship

your consent where required. For example when you choose to receive newsletters. When collecting your personal data, we will always inform you which data is necessary in relation to a particular service.

the Company's obligations arising from the law (e.g. tax legislation, e-commerce legislation, etc.)

the legal interest of our Company. In certain cases, we collect your Data in a way that can reasonably be expected as part of the operation of our business and that does not materially affect your rights, freedom or interests. For example:

    - We will use your purchase history to send you or make available personalized offers.

    - We also combine the purchase history of many customers to identify trends and ensure that we can keep up with market demand or develop new products / services.

Who are the recipients of your Data – How is your Data shared?

Access to your Data is given to the absolutely necessary personnel of the Company, who are bound by confidentiality, and the companies cooperating with us or third-party service providers, who process your Data as Processors on our behalf and in accordance with our orders.

Disclosure of Data by the Company

The Company shares your Data with:

Third party service providers who process personal data on behalf of the Company, for example (but not limited to) credit card and payment processing, transfers and deliveries, hosting, management and maintenance of our data, through e-mail, research and analysis, management of brand and product promotions, Google, Facebook, and management of certain services and elements. When we use third party service providers we enter into agreements that oblige them to implement appropriate technical and organizational measures to protect your personal data.

Other third parties, to the extent required for the following purposes: (i) compliance with government request, court order or applicable law, (ii) preventing illegal uses of our Websites and Apps or violations of our Websites and Apps Terms of Use and our policies, (iii) our own protection against third-party claims, and (iv) helping to prevent or investigate cases of fraud (e.g. counterfeiting)

To other third parties when you yourself have given your consent

Notification by you

When you use certain social media features on our Sites or Apps, you may create a public profile that includes information such as your username, profile picture, and city. You may also share content with your friends or the general public, including information about your interaction with the Company. We encourage you to use the tools we provide to manage Company social media sharing to control the information you make available through Company social media assets.

The following is the policy we apply to those with whom we share your Data in accordance with the above:

We provide only the information needed to perform their specific services.

They can only use your Data for the exact purposes we set out in our contract with them.

We work closely with them to ensure that your privacy is respected and protected at all times.

If we stop using their services, any of the data you hold will be deleted or anonymized.

How do we ensure that Processors respect your Data?

The Processors on our behalf have agreed and contractually committed to the Company:

to maintain confidentiality,

not to send your Data to third parties without the Company's permission,

take appropriate security measures,

to comply with the legal framework for the protection of personal data and in particular Regulation 979/2016/EU (otherwise known as GDPR).

How long do we keep your Data?

We retain your Personal Data for as long as necessary to fulfill the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). Generally this means that we will keep your personal data for as long as you have an account with our Company. In relation to your Personal Data related to product purchases, we retain this data for a longer period in order to comply with our legal obligations (such as tax and commercial law and for warranty purposes). At the end of this retention period, the data your data will be completely deleted or anonymized, for example by aggregating with other data, so that it can be used in an unidentifiable way for statistical analysis and business planning.

Some examples of customer data retention periods:


When you place an order, we will keep the personal data you have given us for five years so that we can comply with our legal and contractual obligations. In the case of some products, such as electrical goods, we will keep the data for 10 years.


If your order included a warranty, the relevant personal data will be retained until the end of the warranty period.

Is Your Data Safe?

We are committed to safeguarding your Personal Data.

Recognizing the importance of the security of your Personal Data, we have taken all appropriate organizational and technical measures to secure and protect your Data from any form of accidental or unlawful processing. We use the most modern and advanced methods to ensure maximum security.

The website uses the TLS protocol, for secure online commercial transactions. This encrypts all Data you provide, including your credit card number, name and address, so that it cannot be decrypted or changed in transit over the Internet.

In addition, the information used to identify you as an account user is two: the Login Code (Username) and the Personal Secret Security Code (Password). Each time you enter your details, you are granted access to your personal account. The specific process is achieved safely through encryption during their transfer to the internet and the servers of the Company. By the same standards, you are given the possibility to change your Personal Secret Security Code (Password) as often as you wish. After entering the desired code, the new code is coded and stored in the Company's systems. For this reason, you are the only one who knows your password and you are solely responsible for keeping the password confidential from third parties.

These measures are reviewed and amended when deemed necessary.